Molecular's Steve Mulder to Offer Perspective on Trust and the User Experience at Forrester’s Customer Experience Forum 2009

Head of Emerging Interactions and Author of The User is Always Right Will Also Offer Complimentary One-on-One Advisory Sessions to Interested Forum Participants

WATERTOWN, Ma. – June 11, 2009 – Steve Mulder, head of emerging interactions for Isobar interactive agency Molecular, Inc., will be a featured speaker at Forrester’s Customer Experience Forum 2009 taking place June 22-23 in New York City.  In a session titled “Side-by-Side Marketing: How Trust Can Make or Break the Customer Experience,” Mr. Mulder will be joined by co-speaker Jeff Reid, assistant vice president of Brand Online Marketing for The Hartford.   

The session will discuss how consumers’ declining trust in brand marketers and rising trust in fellow consumers is spurring fundamental change in marketing strategy.  Messrs. Mulder and Reid will cover how to effectively tap into the tools of social media and principles of transparency and humanness to cultivate trust as well as show great online experiences that engender trust.   For more specifics on the session, visit: http://www.forrester.com/events/eventdetail?eventID=2381  

WHAT: “Side-by-Side Marketing: How Trust Can Make or Break the Customer Experience,” Forrester’s Customer Experience Forum 2009

WHEN: Monday, June 22, 2:45-3:15 p.m.

WHERE: Grand Hyatt Hotel, New York, NY

During the Forrester conference, Mr. Mulder will also provide complimentary one-on-one advisory sessions with attendees to discuss their personal marketing challenges around building loyalty and trust through digital experiences.  Conference participants may arrange for a 30-minute advisory session with Mr. Mulder by contacting Molecular on Twitter @molecularinc or by emailing marketing@molecular.com.

About Molecular

Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the national leading brands, including Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston, Molecular is a company of Isobar, a global network of digital marketing companies.  For more information, please visit www.molecular.com.

About Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.