Molecular Appoints Bryant Shea Director of Mobile to Drive Practice Area Growth

Head of Content Management Brings Proven Leadership to National Mobile Team, Helping Clients Make the Most of This Burgeoning Channel

Watertown, Mass., April 27, 2009 — Molecular, Inc. (www.molecular.com), a top interactive agency and part of the Isobar network, is strengthening its mobile practice with the appointment of Bryant Shea as its director and new offerings that help clients maximize their digital strategy to include the rapidly emerging mobile platform.

“The proliferation of smartphones, the emergence of affordable data plans and the pervasiveness of the iPhone are all changing the game for the way we consume the Web,” said Howard Kogan, Molecular’s president. “As the mobile Web becomes more ubiquitous, clients are looking for help to make sure their digital strategy translates to the mobile channel and creates the same exceptional customer experience.  Bryant has an established track record helping our clients leverage their valuable assets across the Web. His new role leading the expanded mobile team is a natural extension of his success and expertise in content management.”

Under Mr. Shea’s leadership, Molecular’s content management (CM) practice has achieved national recognition for its innovative approach in leading and managing worldwide enterprise content management projects for Fortune 500 brands.

Molecular’s cross-functional Mobile team consists of engineers and strategists, as well as creative and experience design experts who have delivered innovative solutions for global brands such as Sprite and adidas, among others.

“We offer our clients a range of solutions, including conducting mobile Web readiness assessments, optimizing web sites for mobile, developing engaging iPhone applications, and helping to create a mobile strategy for success over the long-term,” said Mr. Shea.  “We expect our practice to continue growing as mobile usage continues to expand through new markets and applications.” 

Currently, there are 226 million mobile subscribers in the U.S.[1] alone and about 25 percent of mobile phone users in the U.S. browse the Internet from their phones.[2]

“Reports show that 40 percent of U.S companies with annual revenue of $50 million or more offer mobile websites and that number is growing fast[3]. As marketers begin to tap into the power of the mobile device to reach their customers, we’re ready to help them develop an innovative, highly measurable mobile strategy that stays true to the core digital strategy,” says Shea.

About Molecular Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the national leading brands, including Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston, Molecular is a company of Isobar, a global network of digital marketing companies. For more information, please visit www.molecular.com.

About Isobar Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.

[1] m:metrics
[2] Jupiter Research
[3] Jupiter Research 2008