Press Releases

Isobar New Client Wins Up Nearly 60 Percent To-Date in 2010
Panasonic, McCain Foods, Boston Bruins, SanDisk and VSP® Vision Care among New Brands Added to Digital Agency’s Roster in 2010.

Isobar Wins Two Effies for Work on behalf of EA SPORTS   
Agency’s Consumer Insights Proved Key to “Ideas that Work” in the Entertainment/Sporting Events Category.

Isobar Announces Strategic Partnership with Jive Software to Give Brands a New Dimension in Customer Engagement
Partnership yields powerful and nimble online communities that ‘Jive’ with Clients’ key audiences.

Isobar’s Work on behalf of Electronic Arts, Inc. Wins Industry Accolades; Agency Takes Home Three MI6 Awards
Honored campaigns showcase outstanding creativity and technical excellence in video game and interactive entertainment marketing.

Boston Bruins and Isobar North America Debut Interactive "Bruins Face Off" Facebook Game, Wednesday, April 14

Isobar Wins Two Promo Magazine Interactive Marketing Awards for Work on Behalf of Blurb
Agency recognized for “Killed Ideas” Campaign, leveraging Web, Word of Mouth and Social Media techniques to woo key business audience.

McCain Assigns Digital Brand Work to Isobar North America
Global frozen food leader taps Isobar to elevate its online brand presence.

Northwestern Mutual Taps Isobar_Molecular to Energize and Enhance Its Corporate Web Site
Isobar interactive agency and the financial security company collaborate to deliver an innovative Web experience to clients, recruits and financial representatives

One Laptop per Child Taps Isobar_Molecular to Create Online Community Hub Connecting Members around the Globe
Isobar Interactive Agency Designs New, Facebook-style Community Site to Facilitate Collaboration on Projects that Bring Educational Tools to Children in Developing Countries

Nikon Joins Forces with Molecular to Introduce Nikon Learn & Explore App for the iPhone
New mobile app provides iPhone community with easy, on-the-go access to a world of helpful photo information

The Boston Celtics Team Up with Molecular to Create "3-Point Play" Facebook Game
Interactive Game Designed to Engage and Entertain Fans, Help Team Gain Strategic Insight into Increasingly Important Facebook Fan Base

Nikon and Isobar Interactive Agency Molecular to Discuss How Digital Keeps Customers in Focus at Forrester Consumer Forum 2009
Nikon's Ventura and Isobar's Gehly among Featured Speakers for Chicago Conference

Molecular Honored for Community Service by Mass High Tech "TechCitizenship" Awards
Isobar Interactive Agency Recognized for its Commitment to Giving Back to the Community

Isobar Agencies de-construct and Molecular Launch Global Online Re-branding Campaign for Leading Life Insurance and Wealth Management Company Alico
Isobar Agencies Join Forces on Digital Strategy to Establish Alico as the Leading Global Insurance Company

Finish Line Runs with Molecular for Digital Design Strategy and Web Development
Leading Athletic Retailer Looks to Isobar Interactive Agency for Help in Creating Exceptional Online Customer Experiences

Molecular's Steve Mulder to Offer Perspective on Trust and the User Experience at Forrester's Customer Experience Forum 2009
Head of Emerging Interactions and Author of The User is Always Right Will Also Offer Complimentary One-on-One Advisory Sessions to Interested Forum Participants

Molecular Named Strong Performer among Interactive Marketing Agencies for Web Design Capabilities
Rigorous Design Process and Commitment to Ongoing Measurement and Improvement Help Agency Remain a Strong Performer in Prominent Independent Analyst Survey

Molecular Inc. Further Strengthens Data & Analytics Practice, Taps Sardinha to Lead Practice Group
Isobar Interactive Agency Sees Data-Driven Insight and Measurement Taking Center Stage in 2009 and Beyond

Isobar Agencies Molecular and de-construct Join Forces and Win Two Webby Awards for Work with Iconic Brand adidas™
Isobar Agencies Receive Honors for “Best Home Page” and “People’s Voice Award”

Molecular Appoints Bryant Shea Director of Mobile to Drive Practice Area Growth
Head of Content Management Brings Proven Leadership to National Mobile Team, Helping Clients Make the Most of This Burgeoning Channel

Molecular Appoints Digital Industry Veteran Scott Savitt to Senior Vice President Post
Former Arnold Executive to Lead Firm's Sales and Marketing Teams

Molecular Finishes 2008 with Strong Revenue Growth, New Client Wins and Industry Recognition for its Breakthrough Work
Interactive agency increases revenue over 2007; Attracts new clients from Consumer Goods, Financial Services, Entertainment and Telecom.

Molecular Wins Prestigious W3 and MITX Awards for Web Innovation
Interactive agency lauded for breakthrough creative excellence on the Web.

GSN Selects Molecular to Create Fresh, Interactive Brand Identity for GSN.com
Unique site and updated brand look will bring together online gaming with components of the TV network for a multi-dimensional user experience.

Molecular Inc.'s Brand Persona Work Highlighted in Recent Report from Leading Independent Research Firm
"Molecular's Brand Personas Help Firms Fill The Brand Experience Void."

Molecular Appoints New Managing Director in San Francisco
Melanie Lowe has been promoted to vice president and managing director of Molecular's San Francisco office, replacing Wei-Tai Kwok, who is taking an extended sabbatical.

Molecular Recognized for Creative and Technical Excellence; Wins WebAwards and OMMA Awards
Molecular lauded for work on behalf of adidas, NikonUSA and Ernst & Young.

Molecular and Old Mutual Asset Management Extend Nine-Year Relationship
Firms collaborate to bring innovative interactive solutions to financial services industry.

Molecular EVP Darryl Gehly to Lead ad:tech Panel on How Brands Can Build Lifetime Value of Customers
Executives from Nikon, Citibank, CondeNet join Gehly for discussion on new media's impact on customer relationship marketing.

Molecular Teams with Ernst & Young to Engage Gen Y Recruits with Personalized, Reality-based Web Experience
Newly-designed microsite uses in-depth video, interactive career modeling and personal journals to bring careers at Ernst & Young to life.

Molecular to Sponsor Facebook Developer Garage Boston Conference
This premier Facebook developer event will feature speakers from Facebook, Molecular and other local companies, and is free and open to the public.

SDL Tridion and Molecular Announce Strategic Partnership
Leaders in WCM and digital design focus on global enterprises.

Molecular Honored With Two MITX Awards
Efforts for clients Mitt Romney and Reebok honored with "Best of Show" awards by the country's largest and most prestigious interactive awards competition.

Molecular Wins at the Web Marketing Association's 2007 WebAwards
Molecular was selected as the winner of three 2007 WebAwards.

Molecular Acquires Ion Global San Francisco
Acquisition bolsters leading internet consulting firm’s globalization capabilities and strengthens the Isobar network.

Molecular Launches Emerging Interactions Practice Focused on Web 2.0
Practice will help companies navigate the Web 2.0 landscape and develop strategies and tools that contribute directly to business goals.

Molecular CEO Ralph Folz Testifies Before U.S. House of Representatives
Testimony urges Congress to consider visa program reforms to increase the availability of highly-skilled talent needed for innovation and job creation.

Molecular Redesigns Pri-Med.com to Accommodate Growing Demand for Online Continuing Medical Education
New site provides access to personalized educational opportunities across channels and formats that help physicians and other healthcare professionals better diagnose and care for patients.

Molecular Announces Two Strategic Hires in New York Office
Significant growth fueled by rapidly expanding customer base.

Why Hit The Wall?  It Hurts.  Reebok Encourages Consumers to Join the Global "Run Easy" Movement and Simple Enjoy the Ride...
Groundbreaking campaign debuts in April featuring celebrities around the world demonstrating the ease of "Running at the Speed of Chat."

MittRomney.com, Developed by Molecular, Breaks New Ground
Molecular provides behind-the-screens look at innovative candidate site.

internet consulting firm Molecular Enhances Online Experience for Monster Job Seekers
Redesigned web site includes homepage offering streamlined access to job search, tools and service.

Molecular Names Howard Kogan President; Ralph Folz Will Remain CEO
internet consulting firm promotes other executives as it prepares for next growth phase.

Molecular Survey:  Consumers Are Ready for Mobile Web Surfing; Web Sites Are Not
Usability and security are final hurdles before cyber Monday yields turf to mobile Monday.

Molecular Honored with Three 2006 W³ Awards for Innovative Web Initiatives
Molecular received a Silver Award in the Structure and Navigation category for its work with Paiva, and two Silver Awards in the overall Professional Services and Structure and Navigation categories for its work with Rentokil Initial.

Molecular Consultant Publishes Practical How-To Book on Web Personas for Marketers and User Experience Practitioners
Steve Mulder’s book shows how to build more effective and profitable web sites by giving users what they actually need.

Molecular Taps Consulting Veteran Vince Santo to Run its New York Office
New office already leveraging synergies of Isobar's network.

Study Underscores Importance of Testing Rich Internet Application Technology to Create Simpler, More Intuitive User Experiences
Molecular’s User Experience experts offer best practices for successfully incorporating Rich Internet Applications into an online channel.