HumanaOne

With PlanPointer, HumanaOne Brings its Online Experience to the Human Level
The process of buying individual health insurance is often confusing and overwhelming. It’s not easy for customers to find the right balance of coverage and cost, especially while trying to make sense of “insurance-speak” and complex data. But what if there was a way to clarify the confusion; to turn an intimidating process into a compelling online experience? To find the answer, HumanaOne engaged the Internet experts of Molecular.

Molecular Helps HumanaOne “Humanize” the Online Insurance Purchasing Process
HumanaOne wanted to redesign their web site to make the intimidating process of health insurance selection more approachable and friendly on the Web. Goals of the redesign effort included increasing conversion rates, building confidence in the insurance decision-making process, redefining the online brand, and differentiating the HumanaOne experience. The new visual design also needed to retain a connection to the larger Humana brand.

"Our goal is to create an online experience that builds confidence in the insurance decision making and purchasing process, and in the HumanaOne brand. With PlanPointer, we are able to not only address our customers’ rational needs, but more importantly, their emotional needs, and deliver a robust experience that empowers them to make appropriate decisions based on their healthcare preferences."

- Brian Taylor
Internet Marketing Manager
HumanaOne